DESPITE the many organisations they have to promote their industry, our winemakers are a pretty independent and individualistic lot, so it was with interest we learnt of a group in Victoria's Rutherglen who've been successfully working together to promote not their industry and not their region, but just one wine they all make; durif.
They're quick to point out they've been doing it virtually since the first durif vines were planted at Rutherglen in 1908 by the forebears of today's families behind the eight labels - All Saints, Bullers, Campbells, Cofield, Morris, Rutherglen Estates, Scion Vineyard and Stanton & Killeen - seeking to develop the durif style as one of Australia's iconic red wines.
"At the same time they've also been able to further develop their own individual house styles through exploring new viticultural and winemaking practices," Durif of Rutherglen Network chairman Colin Campbell said.
"Then about 10 years ago we went a step further by establishing the network to lift the profile of durif among red wine lovers and to win over new devotees.
"We've done events around member cellar doors, sommelier and trade tastings, and public information campaigns ... we must be making some impact, because more and more durif is appearing in bottle shops, on restaurant wine lists and, most importantly, on the dinner tables of homes around Australia."
For more information about durifs of Rutherglen email email@example.com.
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